Client
Where taste begins
THE BASE
Services
Naming
Logo
Category
HORECA
THE BASE — a cool, high-tech manufacturer of dry beverage bases based in Dubai.
Task: To create a name, logo, and brand identity reflecting the company's cool factor, as well as to develop product packaging.
Task: To create a name, logo, and brand identity reflecting the company's cool factor, as well as to develop product packaging.
Brand Identity
Naming
THE BASE translates to "base" or "foundation". A 100% reflection of the product’s essence and the company’s cool factor.
THE BASE — переводится как «база», «основа».
100% отражение сути продукта и крутости компании.
100% отражение сути продукта и крутости компании.
Logo meaning
The Name
reflects the essence of the product
The Rectangle
symbolizes the beverage container
The Wave
symbolizes the liquid level
The Logo
the name is submerged in the beverage base
Logo meaning
The Name
reflects the essence of the product
The Rectangle
symbolizes the beverage container
The Wave
symbolizes the liquid level
The Logo
the name is submerged in the beverage base
CALLING NOW
