2005 — 2011
Higher School of Economics (HSE University) Faculty of Graphic Design


2011 — 2012
British Higher School of Art & Design Brand Management


2012 — 2016
Worked in advertising agencies and large companies: Artemy Lebedev Studio, IKEA, Yandex, OZON

2016 — 2022
Brand Director at a packaging manufacturing company

2022 — 2026
International Freelance Europe, Asia, USA, UAE

My Mission

To create influential and scalable brands.

Key Skills

Design is the tip of the iceberg—the exterior that reflects the inner essence. I know design not only theoretically and practically; most importantly, I feel it.

Design

My approach is systematic, consistent, and logical. This leads to intentional branding.

Systematic Thinking

I build predictable relationships. People sense my integrity, clear values, and straightforwardness.

Security

This is the foundation. Knowledge of psychology helps me take a thorough approach to design—not just to draw something, but to understand the root cause.

Psychology

Core Values

Making it simple is harder than making it complicated. I remove the unnecessary and keep the essence. That’s how a brand becomes recognizable, persuasive, and clear.

Simplicity

For me, design is less about beauty and more about usefulness. Before creating a solution, I dive into the business and turn its goals into a working brand. Business results matter to me—they are my results too.

Results

If I take on a project, it interests me. Where there is interest, there is enjoyment; where there is enjoyment, there is the best result.

Enjoyment

I take on only businesses that are beneficial to the world and to people. I do not work with vapes, e-liquids, escort services, casinos, etc.

Benefit to the World