Solution
Brand identity for dairy product packaging
As the main visuals, I chose hand-drawn monochrome illustrations. They depict scenes from the free and joyful lives of loved cows—scenes of them grazing in the fields, inseparable from their calves. This packaging isn’t bright, but it stands out strongly on the shelf among other colorful products, both through its design and material quality.
To create premium packaging design for a product line to be launched in premium retail stores.
Task
Shipitsyn Yar is a major dairy manufacturer based in Yekaterinburg. Their manufacturing uniqueness lies in the absence of harmful chemical processes during milk processing.
The cows we love...