Client

IFREEZ

Website UX/UI

Category

Technology

Service

IFREEZ is a young team in the climate equipment market. The air conditioning market is so oversaturated that it has gone beyond a "red ocean." The competition is fierce.

To redesign the website with both user and search engine needs in mind, in order to achieve two goals in a highly competitive market:

1. Organically rank at the top of search results for high-volume keywords.
2. Increase the conversion rate.

After analyzing user behavior patterns, SEO recommendations, and the practices of top marketplaces, the website's UX and UI were completely redesigned.

+ The company's positioning was also completely revamped.

RESULT - 3X REVENUE GROWTH

Thanks to my solutions, website traffic, behavioral metrics, conversion volume, and, consequently, profit nearly tripled in one year (2023-2024).

Founder's video testimonial

80% of the traffic came from mobile devices. The top priority was to create a beautiful and functional mobile version that works like an app. We implemented intuitive features based on user behavior scenarios.

The remaining 20% of traffic came from the web version. It also utilized familiar and intuitive mechanics.

This format and the website's responsiveness were highly appreciated by users, search engines, and the founder alike.

Founder's video testimonial