Client
Happiness in your cup
COFFEE PRICE
Services
Rebranding
Brand Strategy
Category
HORECA
COFFEE PRICE is a chain of city coffee shops in Kostroma. Among competitors, these coffee shops stand out for their uniquely soulful locations and brand strategy. "Happiness" is the key word in the strategy. Like a red thread, Happiness runs through the entire brand and its positioning.
Task: To create a brand strategy and, based on it, develop a suitable brand identity. A mandatory requirement was to retain the logo font and the primary magenta color.
Task: To create a brand strategy and, based on it, develop a suitable brand identity. A mandatory requirement was to retain the logo font and the primary magenta color.
Logo meaning
The Cup
reflects the main product — coffee
The Heart
symbolizes happiness in a cup
The COFFEE PRICE abbreviation
the brand's presence in every drink
The Symbol
fills the guests' lives with happiness
Logo meaning
The Cup
reflects the main product — coffee
The Heart
symbolizes happiness in a cup
The COFFEE PRICE abbreviation
the brand's presence in every drink
The Symbol
fills the guests' lives with happiness
CALLING NOW
