Client
Now, seafood is easy to understand
SEAYOU
Services
Brand Strategy
Logo
Category
Food & Beverage
Task: To develop a brand strategy for a store with a wide selection of seafood.
Process: When surveying the target audience, the key insight was that people often avoid buying most seafood because they don’t know how to cook it, and figuring it out takes too much time. As a result, they prefer to buy something familiar at a store they already know.
Solution: For SEAYOU, we chose the strategy of "understandable seafood." The entire positioning is built around clarity—from the packaging to the design of the online and offline stores. Through visuals, the seafood "communicates" with the buyer, telling them about itself, its health benefits, and how easy it is to prepare.
Process: When surveying the target audience, the key insight was that people often avoid buying most seafood because they don’t know how to cook it, and figuring it out takes too much time. As a result, they prefer to buy something familiar at a store they already know.
Solution: For SEAYOU, we chose the strategy of "understandable seafood." The entire positioning is built around clarity—from the packaging to the design of the online and offline stores. Through visuals, the seafood "communicates" with the buyer, telling them about itself, its health benefits, and how easy it is to prepare.
Brand Identity
Packaging
Founder's video testimonial
The gradient of the water depths.
Logo meaning
SEAYOU MISSION
To make SEAfood understandable and accessible so that people can easily and deliciously eat healthy.
The "understandable seafood" idea is reflected in speech bubbles where the seafood speaks for itself. And people can understand it.
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