IRONMEBEL is a serious Russian manufacturer of metal furniture for business. Their furniture lasts for decades — this is their key competitive advantage.

The mark/system is built on a modular grid — a base element that scales and combines across different media (catalogs, documentation, showroom, specialized equipment). Modularity reflects the product itself — a system of unified components that come together to form a complex yet precisely engineered structure.

Navy Blue (primary) — depth and reliability, conveying status without the brutality of black. Vivid Red (accent) — energy and modernity, breaking up monolithic weight and signaling "not a 90s factory." Blue and Deep Blue — shades of blue for systemic consistency, without straying into unnecessary color families.

Bottom line: blue = trust and durability, red = modern confidence. This balance solves the challenge of "staying serious while moving away from an outdated image."

A signature graphic technique used for accents and highlighting key areas.

Used for: — creating accent panels — stylizing photography — designing branded materials and details

The Ironmebel pattern creates a direct association with the product — it echoes the perforation pattern found on the metal surfaces of the products.

The pattern is built on the logo's structure and repeats its modular grid.

The pattern always includes one accent point. It is positioned in the bottom-right corner and highlighted with color.

An identity that speaks the language of a B2B leader: rigorous, systematic, modern — free of 90s visual noise. It builds trust with major clients and underscores the company's status as a titan of the market, not just "another furniture manufacturer."